Middle Marketing Specialist – B2B SaaS

We are looking for a skilled Marketing Specialist to join our team and help drive the growth of our B2B SaaS product. The ideal candidate will have experience in digital marketing and a strong understanding of the B2B market, including customer segmentation, messaging, and conversion optimization. This role involves developing strategies to improve website performance, increase lead generation, and ensure our marketing efforts align with the company’s growth goals.

Requirements

We're looking for a Marketing Specialist who has:

• Experience: 3+ years of experience as a Marketing Manager or Specialist in an IT industry or SaaS company;
• B2B Marketing Expertise: Deep understanding of B2B marketing dynamics, including target audience segmentation, messaging, and customer pain points;
• Website Optimization: Hands-on experience in developing and implementing website strategies to drive conversions and improve UX;
• Digital Marketing Proficiency: Proven experience planning and executing lead generation campaigns using various digital channels;
• Technical Knowledge: Strong understanding of SEO, landing page optimization, and key website components;
• Analytical Skills: Proficiency in using analytical tools (Google Analytics, Google Tag Manager, Google Search Console, Hotjar, Clarity) to monitor performance and inform decision-making;
• Strategic Thinking: Ability to draw actionable insights from data to guide marketing decisions and prioritize efforts;
• English: Upper-Intermediate level required;
• Collaboration: Ability to work cross-functionally with product, sales, and design teams to ensure alignment and success.
  
  

Nice to have

• Bachelor’s degree in Marketing, Communications, or a related field;
• Knowledge of IT industry trends and SaaS marketing strategies.
  
  

Responsibilities

As a Marketing Specialist you will be responsible for:

• Website Optimization: Lead initiatives to improve website performance, focusing on enhancing user experience and increasing conversion rates. This includes working with blogs, landing pages, service pages, lead capture forms, CTAs, and conversion tracking mechanisms;
• Content Auditing and Updates: Regularly audit and update content to ensure the website accurately reflects our expertise, is aligned with market trends, and addresses the needs of the target audience;
• Performance Monitoring and Reporting: Monitor website performance using analytics tools, generate reports, and provide actionable insights to optimize marketing efforts;
• Collaborate with Product Team: Work closely with the product team to ensure marketing strategies align with product goals and updates;
• Marketing Campaigns: Plan, execute, and monitor full-cycle digital marketing campaigns aimed at increasing lead generation;
• Market Research: Conduct research to identify opportunities for growth and areas for optimization in existing marketing processes;
• Marketing Materials: Manage the creation of marketing collateral, such as presentations, brochures, and case studies, to support the sales team.
  
  

Description

ABOUT PROJECT

A No-Code / Low-code cloud-based web platform aimed to help small- and medium-sized companies automate managing people, finance, operations, administration, projects, and processes by using industry best practices.

Project Team

21 people

What Will You Get With Kindgeek

We want you to thrive and feel supported

• Professional growth: at Kindgeek, we want our employees to grow and achieve ambitious professional goals. We support professional development with training and certification refunds and provide regular feedback and technical reviews.
• Benefits package: Kindgeek offers all team members competitive compensation and a benefits package that includes 18 working days of fully paid vacation, 10 compensated by 50% sick leaves without a note from the doctor, and an opportunity to take study leaves. Depending on how long you stay in the company, you can receive different health insurance packages from our partners.
• Personal growth: as a part of our team, you will have access to corporate English courses with a 50% reimbursement, take advantage of our offline library and access a large selection of corporate training and classes. Also, every employee can request any internal or external training or certification if it applies to his or her work responsibilities.
• Geek community: at Kindgeek, we value community – even in the full-scale invasion times, we take every opportunity to stick together. Our geeks organise various online and offline clubs – from stretching and skiing to English. We volunteer together and support each other.
• Flexibility: Kindgeek offers a hybrid working model. Team members can work remotely or from the office or Kindgeek London Hub – an innovative cafe-style co-working in Lviv (it's pet-friendly!).
  
  

We encourage you to apply

At Kindgeek, we encourage everyone to apply – regardless of nationality, race, gender, marital status, disability, sexual identity, or religion. We are growing into an inclusive, equal-opportunity company where only professionalism, competence, and ideas matter. We are committed to supporting mobilised employees and veterans joining Kindgeek and facilitating their career development. We aim to bring equal opportunities to all team members and candidates – especially those underrepresented in technological companies.