Digital Marketing Manager

By joining the Dr Reddy's team, you will have a chance to turn tomorrow's innovations into reality today! We are committed to helping people live longer by making medicines more available and discovering innovative treatments. We are looking for proactive and energetic people who are ready to inspire, implement and realize the company's goals and mission, because ‘Good Health Can’t Wait’.          

Requirements to candidate:

• University degree in marketing/digital marketing;
• At least 5 years of experience in a similar position;
• Experience in a similar position in the pharmaceutical sector will be an advantage;
• Knowledge of digital brand promotion channels;
• Theoretical and practical skills in the use of digital tools; 
• Knowledge and ability to build a brand marketing strategy in digital channels;
• Knowledge and ability to work with analytical tools for digital channels;
• Knowledge and ability to evaluate the effectiveness of various digital channels and tools;
• Knowledge of the advertising and digital market, its conditions, features and specifics;
• Project management skills;
• Understanding of SMM marketing tools;
• Experience in creating content plans and implementing them;
• Ability to work independently and in a team;
• Strong communication and analytical skills;
• English at upper intermediate level.

Key Responsibilities:

• Planning and support of digital activities for the target audience (Google search, You Tube, SEO, SMM, other channels);
• Active participation in the OCM project of brand campaigns (planning remote communications with doctors in CRM, generating emails, collecting analytical data, tracking KIPs, interacting with contractors);
• E-commerce: launching campaigns, interaction with contractors, documentary support, preparation of analytical data and tracking KIPs by brands;
• Plans and executes all web campaigns, SEO/SEM, marketing database management, email campaigns, display advertising and social media campaigns;
• Coordinate the work of external contractors (setting the terms of reference and monitoring the implementation);
• Work with CRM system and client base;
• Development of digital content (including websites), from the preparation of the ToR to the implementation of the project;
• Preparation of analytical reports (work with Google Analytics, Facebook Manager, etc.);
• Monitoring of market innovations and implementation of new tools and practices in the company's digital channels;
• Support in the development of digital marketing strategies and programs for the focus brands in the company's product portfolios in line with the strategic steps for brands’ development;
• Monitoring of competitor activity to identify and implement best practices;
• Development and publication of content in social media, interaction with the audience through comments and messages;
• Prepare and publish content (articles, news, posts) for various online platforms of the company in accordance with the marketing strategy;
• Taking part in conducting of webinars and online trainings upon request;
• Control of document flow and contractors.

Benefits:

• Stable official work in an international company;
• Medical and accident insurance;
• Corporate mobile service, laptop and other work tools;
• Many opportunities for the realization of professional potential;
• Salary is negotiated according to qualifications.