Brand Manager

AstraZeneca Taiwan


Дата: 8 годин тому
Місто: Київ
Вид зайнятості: Повна зайнятість
AstraZeneca Taiwan
Sales

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Brand Manager

Location Kyiv, Kyiv City, Ukraine Job ID R-208048 Date posted 10/10/2024

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AstraZeneca – one of the world’s most forward-thinking and connected BioPharmaceutical companies. The main ambition is to transform the lives of patients with improved outcomes and a better quality of life, through more effective treatment and prevention, ultimately working toward a cure for some of the world’s most complex diseases. Key therapeutic areas are oncology, cardiovascular, renal, metabolic, respiratory, inflammatory and autoimmune diseases. The company is represented in more than 100 countries around the world, and its innovative drugs are used by millions of patients.

The company has opened the position of Brand Manager in Oncology area, connected with such diseases as breast cancer, ovarian cancer and pancreatic cancer. Brand Manager is an important member of the local marketing team who is working closely with the cross-functional therapy area team, as well as colleagues across brands.

Who are we looking for?

  • Someone with experience as a Brand manager in oncology, who can support brand #1 and take responsibility for the result;
  • Someone without experience in oncology, but who is ready to learn a lot and really interested in this area.

Essential For The Role

  • Experience from the pharmaceutical industry with Rx products.
  • Over 1 year of experience in a position as a brand manager.
  • Working experience in original company is prefer.
  • MD/ pharmacist/ pharmacologist (higher education in Medicine).
  • Proven experience with different marketing and digital channels and ability to identify and apply new ways of interacting, in line with our ambition to be a leading and innovative partner.
  • Driver’s license is required and you need to have ability to travel.
  • Excellent understanding of the pharmaceutical industry, health care system, etc.
  • Intermediate and more in English (requirement: free communication / correspondence / understanding / analysis of scientific literature).
  • Excellent oral and written communication and interpersonal skills.

Role

The primary responsibility in this role is to support our brand in meeting its business objectives by developing, executing and implementing strategic plans and activities with a patient centric approach. You will also:

  • Developing a Winning Brand Strategy: One of the primary responsibilities of a brand manager is developing a robust brand strategy by setting clear brand objectives, identifying target markets, and establishing effective positioning, brand managers lay the foundation for success. Careful analysis of market research data enables them to gain valuable insights into customer needs and competitor activities, allowing them to craft strategies that resonate with their target audience.
  • Analyzing the Market and Driving Performance: o stay ahead of the competition, brand manager continuously has to monitor market dynamics, industry trends, and competitor activities. By conducting thorough market analysis and tracking key performance indicators (KPIs), they gain insights into brand performance to make data-driven decisions, identify opportunities, and address challenges promptly, ensuring the brand's sustained growth and success.
  • Collaboration for Success:The brand manager works closely with internal departments, including sales, medical, regulatory, and supply chain teams, to ensure seamless execution of brand strategies. This collaboration involves providing training and support to the sales team, aligning messaging, and leveraging cross-functional expertise to maximize brand performance.
  • Develop & implement local communication campaigns and materials in partnership with alliance stakeholders.
  • Effective Brand Promotion: Brand manager is responsible for driving product awareness, increasing market share, and achieving sales targets through strategic brand promotion to develop and implement promotional campaigns tailored to their target audience, utilizing various channels such as advertising and digital marketing. By engaging healthcare professionals and creating compelling marketing materials, brand manager generates brand loyalty and brand advocacy.
  • Develop ideas, materials and activities that contributes to patients' care and improves treatment pathways.
  • Work in close cooperation with the sales team to support critical metrics and objectives within the therapy area.

What The Company Offers

  • Hybrid schedule;
  • Medical Insurance;
  • Bonus system, regular annual salary review;
  • Work in an international pharmaceutical company with opportunities for career and professional development;
  • Comfortable corporate culture and inclusivity.

AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.

10000138 E CNBM

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Describe a day in the life of your role?

Transcript

So, when I think of a day in the life of an immunology sales specialist, three words come to mind, one, patience two, passion and three, teamwork. And the reason why I say that is because of this. At AstraZeneca when we say patients come first, we mean patients come first. From everything that we do from our sales calls to our marketing activities. We have one question and one question only. And that is, how is this going to benefit patients? Two, passion, and that's where we come in. As immunology sales specialists, we are the ones that are able to take these marketing ideas, bring our passion and bring them to life into these offices, helping these healthcare providers, that's ultimately gonna help those patients. Three, teamwork, as an immunology sales specialist, you are the quarterback that are able to take the team of experts behind us from marketing to market access, and be able to bring those to the field, to be able to help as many offices that can, again, ultimately help as many patients. So if you're out there and if you have the passion to help as many patients out, and that desire to win, because we do play to win here at AstraZeneca, then this is a place for you.

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So, when I think of a day in the life of an immunology sales specialist, three …

Jose

Executive Immunology Sales Speci

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  • About Us

We are AstraZeneca, one of the world’s most forward-thinking and connected BioPharmaceutical companies. Explore our world.

  • Life at AstraZeneca

At AstraZeneca, our purpose is to help patients all over the world by delivering life-changing medicines as one collaborative team.

  • Inclusion & Diversity

The success of AstraZeneca is founded on innovation, creativity and diversity. Discover what this means for you.

Great culture, great work assignments, supportive management. Rotation opportunity within the company. They value inclusion and diversity.

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