SMM Specialist

Job Overview

We are seeking a dynamic and creative Social Media Marketing Specialist who believes that content is king and excels in fast-paced content creation and storytelling. This role is essential for enhancing PwC's Employer Brand awareness through engaging and innovative content across various social media platforms.

Key Responsibilities:

• Develop and execute strategies to grow and engage audience size through both organic and paid posts.
• Design and produce eye-catching content tailored to the unique audiences of each social platform, including original text, photos, videos, and news.
• Collaborate with cross-functional teams to create engaging people-focused content.
• Analyze data and metrics to assess the success of initiatives and optimize content effectiveness.
• Review market data to develop relevant content themes and topics.
• Manage all paid social advertising campaigns and budgets effectively.
• Publish PR articles in digital media once to twice per month.
  
  

Hard Skills:

• Proficient in using various social media platforms, including Facebook, Instagram, LinkedIn, and TikTok.
• Upper-Intermediate or higher proficiency in English.
• Ability to develop innovative social media strategies and campaigns.
• Skilled in delivering creative content (text, images, and videos).
• Solid understanding of SEO, keyword research, Google Analytics, Facebook, and LinkedIn Ads.
• Knowledge of graphic design principles and maintaining a consistent tone of voice.
• Copywriting experience will be a plus.
  
  

Soft Skills:

• Excellent communication skills.
• Ability to work under pressure in a fast-paced environment.
• Creative thinker with strong analytical skills and a data-driven approach to measuring and optimizing campaign performance.
• Collaborative mindset with the ability to work effectively in a team environment and coordinate with cross-functional teams.
  
  

Performance Metrics:

• Growth in the number of followers and target audience engagement.
• Increase in candidate applications.
• Return on Investment (ROI) from employer branding events.
  
  

Content Posting Schedule:

• Instagram: 8 posts per month + approximately 60 stories.
• TikTok: 8 posts per month.
• Facebook: 4-6 posts per month.
• LinkedIn: 2 posts per month.
• PR: 1-2 articles per month.
  
  

If you are passionate about social media, storytelling, and brand building, and have the skills to drive engagement and growth, we want to hear from you!