PPC Specialist

About us:

Difmark is a P2P platform where users can buy or sell digital goods (game keys, gift cards, top-up cards, software), game accounts, currency (MMO), additional services, and other gaming products without additional fees and intermediaries that are usually involved in such transactions.

The purpose of the role:

To manage and optimize pay-per-click (PPC) advertising campaigns to maximize return on investment (ROI) and drive traffic to the Difmark platform. This role is responsible for creating, analyzing, and refining ad campaigns across multiple platforms, ensuring alignment with the company's growth objectives. The PPC Specialist will identify opportunities within the gaming market, monitor campaign performance, and implement strategies to attract qualified traffic and enhance user engagement.

Responsibilities:

• Develop, manage, and optimize PPC campaigns across platforms like Google Ads
• Conduct keyword research and create targeted ad groups to maximize campaign performance.
• Write compelling ad copy and collaborate with design teams for creative assets.
• Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) to ensure profitability.
• Perform regular A/B testing on ads, landing pages, and targeting strategies.
• Implement strategies for remarketing and audience segmentation to boost conversion rates.
• Conduct competitive analysis to identify opportunities and adjust campaigns accordingly.
• Manage budgets effectively to achieve maximum ROI.
• Generate detailed performance reports and provide insights for future improvements.
• Stay up-to-date with industry trends and best practices in PPC and digital advertising.
  
  

Requirements:

• Proven experience managing PPC campaigns, preferably in the gaming or digital goods industry.
• Proficiency with advertising platforms such as Google Ads.
• Strong analytical skills and experience with tools like Google Analytics, Google Tag Manager.
• Knowledge of keyword research, ad copywriting, and campaign optimization techniques.
• Ability to adjust campaigns based on market trends and audience behavior.
• Excellent organizational skills and attention to detail.
  
  

Nice to have:

• 2-3 years of experience in PPC campaign management.
• Certification in Google Ads.
• Experience with automation tools for PPC management.
• Familiarity with the gaming industry and its audience preferences.
• Basic knowledge of landing page optimization and CRO (Conversion Rate Optimization).