Copywriter / Content Writer

PayDo, a leading Electronic Money Institution (EMI) authorised by the FCA in the UK, FINTRAC in Canada, and MFCA in Malta operates in 140 countries and over 25 industries. Offering multicurrency IBANs, merchant solutions, and mass payment options, PayDo provides premium and convenient payment services. With all features available through one platform and contract, PayDo is a preferred solution for local and international payments.

Job Summary

Interpret complex and directive data into creative, engaging copy for diverse formats, including articles, lead magnets, landing pages, product copy (UI copy), PR materials, emails, and more, to demonstrate why PayDo is the optimal payment solution for all target audience segments, with a focus on both B2C and B2B markets

Your regular tasks

• Create creative and technical articles for the PayDo blog and LinkedIn Newsletters, ensuring alignment with the content strategy and maintaining a high standard of quality
• Write PR materials to effectively represent the brand in public communications
• Develop landing page copy (UI copy) that highlights key benefits and drives conversions
• Collaborate with the marketing lead to craft texts for email campaigns tailored to various audience segments
• Conduct in-depth research on industry trends, topics, and competitors to develop original, high-quality content that resonates with users and potential clients
• Maintaining consistent style and literacy across all company materials
• Optimize content according to SEO
• Develop content strategy aligned with short-term and long-term marketing targets
• Assign design tasks to support articles and copy with necessary visual elements; engage external vendors, where necessary
  
  

Apply insights from user research to guide your ideas, and validate your solutions with user testing and analytics that help PayDo stand out from the noise and engage new users otherwise wouldn't have reached.

Skills & Requirements

• 3+ years of experience (Middle to Senior level) in content marketing and developing business-focused content within the fintech industry
• Pro of simple and concise language as well as growth marketing copywriting best practices
• Experience working on digital marketing collateral (Email, Facebook Ads, etc.)
• Experience working with WordPress
• Creative mindset and strong communication skills
• Deep understanding of the product development process
• Basic understanding of SEO
• Advanced level of English
  
  

Please note: This role is not only about writing text, it's also about metrics and promotion :)

Hiring Steps

Our recruitment process typically includes the following steps: Application Screening –> Interviewing Process & Assessment (TA/Tech/Final Interview and Test Assignment (upon request)) –> Offer –> Reference Check

What's In It For You

At PayDo, specialists are at the heart of our innovation and success. Joining our team means accessing unparalleled opportunities to grow, contribute, and thrive in a dynamic FinTech environment.

• Empowerment Through Professional Development:
• Monthly investment in your English learning
• Yearly allocation for advancing your professional expertise
• Unlock Your Potential:
• Transparent career growth with opportunities to achieve Lead roles within 1 year, Head roles in 2 years, and even C-level within 4 years, based on exceptional performance
• Performance reviews are anchored in KPIs, ensuring recognition is merit-based
• Make a Lasting Impact:
• Work on unique projects where your contributions can reshape company-wide processes
• Bring your ideas to the table and earn exceptional bonuses through our PayDo Ideas Hub
• Flexible and People-Centric Culture:
• 17 days of paid vacation annually, with the flexibility to transfer unused days or receive compensation
• 10 days of paid sick leave annually, accommodating emergencies and medical needs
• Additional holidays aligned with your local calendar
• Compensation & Incentives:
• Multiple payment options, including Private Entrepreneurship accounts or popular e-wallets
  

Our Values:

At PayDo, we live by principles that drive us to excellence:

• Ownership & Initiative: Specialists who take charge and make a difference
• Collaboration & Communication: Together, we achieve more by sharing ideas and insights
  
  

Become part of a global team redefining FinTech. Your expertise, passion, and ideas will shape the future of payments with PayDo!