E-commerce Lead

About Opella Consumer Healthcare

At Opella Consumer Healthcare (CHC), our ambition is to be the best Consumer Healthcare business in the world and for the world. We are driven to serve healthier, fuller lives for consumers by offering a wide range of solutions across five main areas: Nutritional Health, Digestive Health, Cough & Cold, Allergy, Pain Care.

About The Opportunity

Sanofi is committed to bringing innovative self-care solutions to people all over the world to manage their personal health so they can live healthier, fuller lives.

The purpose of this role is design and implementation of the sales & marketing strategy for the CHC portfolio in order to achieve profitable growth. The result of the actions is an increase in sales and market share in the online channel and better brand exposure in online pharmacies. The eCommerce presence strategy is created as part of a brand marketing strategy approved by the superiors.

Your Main Responsibilities

• Full responsibility for eCommerce channel performance: net sales, sell-out, market shares
• Close cooperation with omnichannel KAMs, digital, marketing and other departments
• Supervising the activities of Pharmaceutical Representatives and KAMs in activities with online pharmacies
• Preparation, implementation and evaluation of promotional plans in online pharmacies
• Co-preparation, implementation and evaluation of brand campaigns in eCommerce channel, including: on-site, off-site and E2E campaigns.
• Support for Key Account Managers and Pharmaceutical Representatives in building relationships with existing and new retailers
• Responsibility for maintaining the agreed level of GtN expenses and positive P&L of clients, and optimization of marketing activities in order to maximize their effectiveness
• Implementation of the strategy in line with the goals set for UA at the local and global level in the area of sales results and Market Share of brands in the online channel
• Implementation of content materials for online pharmacies in order to increase the attractiveness of product cards and coordinating cooperation with agencies
• Preparation of market analysis as part of ongoing e-marketing projects
• Tracking the activities of the competition and market trends
• Representing Sanofi CHC in collaboration with global structures to report local performance and transplant best practices from other markets
• Representing Sanofi CHC in collaboration with omnichannel pharmacies, pure players and marketplaces.
• Organizing trainings for the sales team to increase competences in the area of online sales
• Organizing training for the marketing team in order to increase competences in the field of preparing materials and strategies for online activities
  
  

About You

• University degree
• At least 3 years’ experience of sales, 2 years in e-commerce and track record of growing and developing those channels
• Experience in pharma industry will be an asset
• Knowledge of e-commerce / digital
• Commercial mindset, outcome obsessed, focusing on short and long-term results
• Project management skills
• Self-driven, highly motivated
• Experience in driving strong customer partnerships
• Analytical and strategic thinking, creativity
• Presentation and organization skills
• Fluent English and native Ukrainian
• Looking in the future and searching for new solutions
  
  

This is our Opella. Discover yours. What Opella can offer you:

• Work in a friendly environment with a strong culture based on Sanofi values such as courage, respect, cooperation and integrity
• Possibility of professional development - access to internal recruitment conducted in Poland and worldwide and the possibility of using the knowledge base
• Contract of employment
• Work in an new, modern office, free parking spots for employees
• An attractive package of benefits including medical care for employees and their family members; employee pension insurance program, life insurance, range of benefits from the social fund (including Multisport card); flexible working time (eg. home office, flexible working hours)