Sales Director

MISSION:

Assist the Countryl Manager in developing profitable sales for the company, through key account clientrs by developing & executing both short and long term business plan in line with local and Groupe Seb strategies, and leading key account team.

CONTEXT:

Sales Director should incorporate customer and market requirements with local strategy and in this context try to maximize profitable sales opportunities through managing KAM team


MAIN PURPOSES OF THE JOB : 

• Negotiations with clients and preparation of  annual contracts 
•  Business review with customers to show our best level of partnership.
•  Minimize the cost and maximize sales & profit growth for the company
•  Analyze pros & cons and set the strategy for each customer, including competitors analysis.
• Present to customers and get listing with proper merchandising support.
• Plan , develop and implement Promotions with customers through KAM and trade marketing teams
• Develop annual promotional calendar for each customer with break through ideas.
• Share market intelligence, business issues, sales forecasts 
• Analyze market information and develop action plan for KAMs to improve the situation 
• Prepare regular analysis of competitor activity and take prompt action to prevent competitor penetration
• Identify opportunities in target customer accounts for new product development activity
• Prepare annual business plan and monitor performance against targets
• Prepare pipeline and accurate forecasts
• Highlight threats and competitor activity within accounts•  Contribute to the annual sales and budgeting processes
• Negotiate and finalize customer contracts and monitor compliance
• Report for  major accounts according to company standards
• Maintain a frequent communication level with  
• Coordination of  KAM’s work with clients 
• Follow up of clients’ budgets (discount, bonus, coop, etc…) and clients’ plan achievement.
• Follow up of listing  and client’s margin  by references
• Follow up of clients’stock, selling OUT and orders.
• Implementation and follow up of trade marketing decisions in National clients.
• Implementation and follow up of recommended prices in National clients (wholesalers and retailers)
• •  To implement and control communication flows between Sales Director and KAMs.

SIGNIFICANT DATA :•      

Modern trade trends•      Turnover•      Key Account targets•      Staff


MAIN SKILLS REQUIRED :

• University degree 
• Extensive experience in sales in consumer products
• Proven Managerial experience
• Strong communication and negotiation skill
• Solid knowledge of the channel structure, market and customers
• Strong trade knowledge and relationship
• Product knowledge
• Self initiative, result-oriented
• Strong analytical skill
• Experience computer user
• Proficient in English, knowledge of French is a plus