Head of Marketing / Product Marketing Manager (SaaS Launch, B2B + B2C)

Location: Remote
Employment type: Full-time / Part-time
Company: Acropolium (Astecture Group)
Product: Innovative SaaS platform (late MVP stage), targeting B2B and B2C audiences

Role Overview:

We’re looking for a proactive, hands-on marketer to become the first marketing hire and take an ownership of preparing and executing the go-to-market strategy for a new SaaS product aimed at international markets. This is a strategic and foundational role — you’ll be setting up marketing from scratch, shaping positioning, communications, pricing, and user acquisition.

Key Responsibilities:

1. Build marketing from the ground up & lead GTM strategy:

• Establish the marketing function from zero: strategy, tools, channels, processes, reporting.
• Develop a complete Go-to-Market (GTM) strategy in collaboration with the Product Owner.
• Shape product positioning and value proposition tailored to specific ICPs.
• Identify and test early traction channels; build a lean marketing stack (email, content, SEO, socials).

2. Product launch readiness & beta support:

• Support beta testing: onboarding, user engagement, feedback collection, retention.
• Prepare launch materials: landing pages, email flows, presentations, product descriptions.
• Conduct A/B tests and configure analytics tools (GA4, GTM, event tracking, conversion goals).

3. Content & communication:

• Write clear, compelling content for landing pages, emails, follow-ups, and campaigns.
• Create content for early growth: blog posts, social media, FAQs, knowledge base, onboarding.
• Help establish a consistent brand identity (voice, messaging, visuals — working with design or no-code).

4. Pricing, unit economics & marketing analytics:

• Collaborate on monetization strategy and pricing models for different segments.
• Define and track key performance metrics (CAC, LTV, ROI, CR, MAU, CTR).
• Build basic dashboards or reports to inform decision-making and show traction.

Requirements:

• 3+ years of experience in digital or product marketing (SaaS, tech, or startup environment preferred);
• Proven hands-on experience launching new products and building marketing from scratch;
• Strong skills in writing, email automation, CRM, and analytics (GA, GTM, email platforms);
• Self-starter able to operate independently and structure processes from zero;
• English proficiency: Upper-Intermediate or higher.

We offer:

• The opportunity to build the entire marketing function from the ground up;
• Flexible work setup (remote/part-time/full-time);
• Strategic role with a real impact on product success and growth;
• Direct collaboration with the Product Owner and the C-level team;

• A product-first culture with room for creativity and experimentation.

Ready to create a marketing engine that actually works — not just looks good?
Send us your resume and let’s build something great together.