Chief Marketing Officer / VBET
VBET

CHIEF MARKETING OFFICER
Location: Global (Flexible based on candidate)
Department: Executive Management
Reports to: VBET Top Management
ABOUT VBET
VBET is a global gambling operator with a bold vision and relentless energy. We are licensed in multiple regulated markets and proudly operate in Armenia, the United Kingdom, France, Sweden, Denmark, the Netherlands, Brazil, Romania, Ukraine and many more countries on the way.
We are more than a company, we are a movement of passionately driven professionals who play hard and aim higher. VBET is where cultures, markets, and minds collide, and we embrace the complexity of being local everywhere while holding a strong global identity. We invest heavily in growth, innovation, and our people. Being a part of VBET means being ready for challenges, moving fast, and never settling for average. We are proud sponsors of national and global sports icons, including the Argentina national football team, Botafogo in Brazil and many elite clubs and athletes worldwide.
We are now looking for a visionary and globally experienced Chief Marketing Officer to redefine our global brand strategy, connect dots across countries and teams, and drive unified brand excellence with local flavor. This is a once-in-a-lifetime opportunity for a bold leader to shape our global positioning, drive innovation, and make a lasting impact.
YOUR MISSION
As our Chief Marketing Officer, you will:
- Revisit and redefine VBET’s global brand positioning, ensuring it is future-ready, bold, and aligned with our expansion into regulated markets worldwide.
- Lead the creation of a unified, yet culturally adaptive brand strategy across all territories, ensuring local uniqueness blends seamlessly into a powerful global brand presence.
- Drive our global growth and revenue through high-impact marketing strategies tailored to the gambling and crypto industries.
- Partner with regional executives to ensure alignment, collaboration, and excellence in every local market.
- Build a team of of senior marketing professionals, fostering innovation, performance, and creative excellence.
- Ensure strong financial acumen across all marketing operations, maximizing ROI and optimizing performance through data-driven strategies.
- Build and safeguard a consistent, high-impact brand image and voice across all platforms - from digital campaigns to physical sponsorships and events.
- Maintain a high-level network of stakeholders, partners, regulators, and investors in the gambling and crypto spheres.
- Drive cross-market synergies while respecting cultural authenticity - we are a team of operators who thrive on local flavor and international unity.
- Be a mentor, leader, and brand architect, instilling values of performance, ownership, and continuous learning across the team.
YOUR PROFILE
We are looking for someone extraordinary. This is a very challenging role. You are likely to be a strong match if you have:
- 10+ years of executive marketing experience in highly competitive global industries, ideally with B2C gambling, gaming, tech, or crypto exposure.
- Proven success in leading multi-regional marketing strategies, with an ability to operate at both strategic and executional levels.
- Deep experience in data analytics, financial forecasting, and risk mitigation as applied to marketing and commercial functions.
- Experience driving brand transformation and repositioning across countries or business units.
- An advanced degree in marketing, business, or a related field from a recognized institution.
- Exceptional leadership and coaching skills with the ability to manage and empower senior professionals.
- World-class communication skills in English and Russian (additional languages are a plus).
- A strong and respected personal network in relevant industries and regulatory environments.
- Entrepreneurial energy with a “no-excuse” mindset and readiness to thrive in a fast-paced, ever-evolving global ecosystem.
WHAT WE OFFER
We know your time and energy are valuable. In return, we offer:
- Highly competitive salary aligned with your experience and market benchmarks.
- Performance-based annual bonus tied to ambitious and measurable goals.
- Annual reviews and progression planning - we invest in your long-term career.
- Relocation assistance and travel support, where applicable.
- Legal and immigration support for international candidates.
- Training and development opportunities to expand your skill set and impact.
- Invitations to exclusive VBET global events, parties, and sporting experiences.
- A truly multicultural and extremely ambitious work environment, where bold ideas are welcomed and ownership is rewarded.
JOIN US
At VBET, we don’t just run a business - we run a movement. We aim to be the top operator in every market we enter and the top employer for people who crave impact!
Being part of VBET is not for everyone - it's demanding, fast-paced, and comes with high expectations. But if you're looking for meaning, scale, energy, and the chance to leave a mark on a global industry, then this is your place.
Join us. Lead boldly. Build legacy.
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