Marketing Director

Piraeus Bank is an international bank that is a subsidiary of Greece’s largest financial group, Piraeus Financial Holdings S.A., and operates across Europe. The Bank was founded in 1916 with its headquarters in Athens, Greece.

The Bank is strategically focused on corporate and private clients.
Piraeus Bank is about people and their needs. We use all available tools and follow client-oriented principles to provide the best possible service to our clients.

The regional network of Piraeus Bank in Ukraine covers the Kyiv, Cherkasy, Zhytomyr, Lviv, Ivano-Frankivsk, Khmelnytskyi, Odesa, Dnipropetrovsk, and Kharkiv regions.

We invite you to take the position of Marketing Director

Position Overview

The Marketing Director is responsible for developing, implementing, and overseeing the bank’s marketing strategy to strengthen its market position, drive growth across products and services, and enhance customer experience. This role requires a unique combination of strategic communication, customer-centric innovation, and analytical/statistical expertise to ensure all initiatives are both impactful and measurable.

The Marketing Director will collaborate with senior management, business units, and digital channels to ensure that the bank’s messaging, branding, and service offerings are consistent, convincing, and aligned with client needs — particularly across affluent and business customer segments.

Key Responsibilities

1. Strategic vision

• Develop and execute the bank’s overall marketing strategy in alignment with the bank’s goals.
• Position the bank as a trusted financial partner, with emphasis on customer-centricity and service excellence.
• Lead and mentor the team of marketing officers, promoting the focus on customer experience and value of prompt and accurate communication.  

2. Communication & Brand Management

• Act as the chief custodian of the bank’s brand identity, ensuring consistency across all communication channels (digital, print, PR, events).
• Develop and oversee efficient campaigns to achieve the bank’s results and strengthen customer engagement and commitment, leading to higher retention of customers.
• Ensure communication strategies resonate with both individual and business clients, using language that reinforces trust and professionalism but at the same time in a simple understandable manner.

3. Customer Experience (CX)

• Embed customer experience as a foundation of the marketing strategy, ensuring seamless integration across digital, branch, and relationship manager touchpoints.
• Analyze customer journeys to identify friction points and propose improvements that enhance satisfaction and retention.
• Introduce customer feedback loops (surveys, NPS, focus groups) to measure effectiveness and ensure marketing actions are responsive to client needs.
• Partner with product and digital banking teams to design experiences that are intuitive, personalized, and value-driven.

4. Data-Driven Decision Making

• Leverage statistical and mathematical thinking to design, test, and evaluate marketing campaigns.
• Develop robust marketing performance dashboards with KPIs such as customer acquisition cost (CAC), lifetime value (CLV), ROI, conversion rates, and churn.
• Use advanced analytics and segmentation techniques to optimize targeting, cross-selling, and upselling strategies.

5. Cross-Functional Collaboration

• Work closely with product, retail, business, and other teams to ensure marketing strategies align with product development and compliance requirements.
• Partner with IT and digital and process transformation units to drive innovation in digital marketing, personalization, and omni-channel campaigns.
• Support frontline teams (relationship managers, branch staff) with tailored communication tools and training to ensure client messaging is consistent and effective.

Key Skills & Competencies

Strategic & Communication Skills

• Excellent communication, negotiation, and presentation skills — capable of engaging diverse stakeholders from board level to frontline staff.
• Strong brand management and public relations expertise.

Customer-Centric Mindset

• Deep understanding of customer experience principles, journey mapping, and service excellence.
• Ability to empathize with customer needs and embed that empathy into marketing and service delivery.

Analytical & Quantitative Skills

• Proficiency in marketing analytics tools, statistical modeling, and data visualization.
• Strong command of quantitative reasoning to evaluate marketing effectiveness, design experiments (A/B testing), and optimize spend.
• Comfort with big data analysis, predictive modeling, and CRM-driven insights.

Leadership & Collaboration

• Proven ability to lead diverse teams, inspire creativity, and instill accountability.
• Strong stakeholder management skills with a track record of cross-departmental collaboration.

Results

• Growth in customer acquisition, retention, and wallet share.
• Seamless integration of communication and customer experience across channels.
• Measurable ROI on marketing spend.
• Increased brand awareness and market recognition.

Benefits of working at Piraeus Bank

• Official employment in accordance with current legislation.
• European standards of work and values.
• Competitive salary level.
• Medical insurance.
• Professional growth and training.

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