ABM Manager

Creatio is an AI CRM and workflow platform where people and AI agents work together — with no limits on users, agents, or scale. We help midsize and large organizations run customer workflows in the AI era. Headquartered in Boston, MA, with a global team and a large ecosystem of partners, Creatio serves thousands of customers in over 100 countries and automates tens of millions of workflows daily. Genuine care for our clients and partners is at the heart of our DNA.

We’re proud to be recognized by top industry analysts as a Leader and Strong Performer in multiple Gartner and Forrester reports.

In 2025, Creatio was named to Inc.’s Best Workplaces list, recognizing our commitment to employee wellbeing and a strong workplace culture.

Who We’re Looking For

We are looking for a hands-on, results-driven ABM Manager to lead account-based marketing execution for our most strategic target accounts worldwide. You will own the full lifecycle of ABM programs — from campaign concept and target account selection to the hands-on logistics that make account-based marketing tangible: branded swag, personalized gifting, and global shipping and fulfillment. Working closely with Sales, BDRs, and the broader marketing team, you’ll help turn account-based strategy into memorable, high-impact experiences that move target accounts through the pipeline.

Location – Ukraine, Kyiv will be an advantage.

Responsibilities

• Plan, execute, and manage account-based and general marketing campaigns for target accounts across global markets with the goal to generate business opportunities and high quality leads
• Own the hands-on logistics of ABM initiatives, including sourcing, production, and worldwide shipping and fulfillment of branded swag and personalized gifting for target accounts;
• Generate ideas and coordinate branding, merchandise, and creative concepts for ABM campaigns, ensuring consistent, on-brand execution across all account touchpoints;
• Partner closely with Sales and BDR teams to identify, prioritize, and engage target accounts, aligning ABM tactics with account plans and pipeline goals;
• Support ongoing general marketing campaigns for target accounts
• Prepare creative briefs, specifications, and reference materials for internal teams and external vendors producing ABM content, swag, and gifting assets;
• Source and manage vendors and providers for swag, gifting platforms, and shipping/fulfillment, negotiating favorable terms and ensuring timely, accurate delivery;
• Manage and optimize ABM program budgets, ensuring efficient resource allocation and cost control across campaigns, swag, and gifting initiatives;
• Track ABM activities and target account engagement in CRM, and monitor campaign and account performance metrics to assess ROI and pipeline impact;
  
  

Requirements

• 3+ years of experience in general marketing, field marketing, or B2B campaign/event management, preferably in SaaS or enterprise software;
• Hands-on experience managing branded merchandise/swag programs, gifting campaigns, and global shipping and fulfillment logistics;
• Proven experience working with target accounts and aligning marketing activities with Sales and BDR priorities;
• Strong campaign orchestration skills, with experience coordinating multichannel programs and cross-functional teams (design, content, sales);
• Strong vendor management and negotiation skills, with the ability to find favorable terms and out-of-the-box logistics solutions;
• Analytical mindset, with practical experience tracking campaign performance, ROI, and account engagement metrics;
• Excellent project management skills: task definition, prioritization, delegation, and multitasking across simultaneous initiatives;
• Fluency in written and conversational English.
  
  

It Would Be a Big Plus If You Have

• Familiarity with ABM or gifting/swag platforms (e.g., Sendoso, PFL, Alyce);
• Experience planning ABM initiatives around large-scale industry conferences and external events.
  
  

What You Should Expect From Us

• Growth & Development: Clear career paths, mentorship opportunities, and access to continuous learning to help you reach your full potential.
• Flexibility & Well-Being: We provide flexible work arrangements and initiatives that empower you to manage your schedule effectively, stay productive, and thrive both personally and professionally.
• Recognition & Impact: A culture that celebrates achievements, values your ideas, and empowers you to make real contributions from day one.
• Innovative Culture: Be part of a company that embraces new ideas, modern technologies, and bold thinking to stay ahead of the curve.
• Benefits & Rewards Package: We provide competitive compensation and benefits designed to support you and your family. Our rewards approach goes beyond salary, recognizing your contributions and commitment. The exact package may vary depending on your country of residence and employment type.