Google User Acquisition Manager

Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 170 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.

The core of our achievements is our team. We believe in people and shared values SELECT. That's why, together with Daryna Protsyshyn, Head of Growth Marketing, and Ilya Lukach, General Manager of R&D, we're looking for a results-driven Google User Acquisition Manager to lead Google Ads as the main growth channel for our R&D venture.

The product and team you'll be working with

You'll be joining Headway Inc's newest R&D bet — a product line built to help people grow. We operate on a venture studio model: we test new hypotheses weekly, ship MVPs, scale what works, and kill what doesn’t. We've already tested 15+ niches and are currently scaling our first PMF product, with another product close behind it.

Google Ads is the channel we’re betting on. Together with the team, you will own paid acquisition strategy and execution, own the unit economics behind your numbers, and contribute to the product decisions from a paid marketing perspective.

This job is perfect for you if you want

• To be the first Google Ads expert here, with real room to lead and shape the paid acquisition function from scratch.
• Trust that comes with real ownership: the freedom to experiment and take ownership of direction and vision.
• To move fast towards positive unit economics and scale work with multiple products in the future.
• To go deep on one platform, Google Ads, for products built purely for the web.
• Real resources behind you, for growth marketing and for your own development, in a team that believes in personal growth.

What you'll do

• Launch and scale Google Search campaigns from the ground up.
• Own paid marketing — from campaign setup through performance tracking and further iterations.
• Drive down CPA through campaign structure, localized landing pages across GEOs, keyword strategy, etc.
• Fold Google Ads AI tools and other automations into your daily workflow.
• Enable our growth with new formats and channels within Google Ads, including Demand Gen and PMax.
• Leverage the power of AI in your daily work.

What you need to join us

• 4+ years of hands-on experience with Google Ads.
• A track record of managing Google Search campaigns on large budgets ($100k+ monthly spend).
• Experience launching campaigns and products from 0 to 1, then scaling them.
• Solid working knowledge of Google Ads inventory.
• Hands-on experience with Google Ads AI tools.
• English at B2+ level, with confident, clear communication.
• Nice-to-have: experience with Demand Gen and PMax; Google Ads certifications.

What we offer

• Work within an ambitious team on a socially impactful education product.
• An office with a reliable shelter, generators, satellite internet, and other amenities.
• Access to our corporate knowledge base and professional communities.
• Personal development plan.
• Compensation for English language learning, external training, and courses.
• Medical insurance and full sick leave compensation.
• Sports activities: running, yoga, boxing, and more.
• Corporate holidays: a week-long paid holiday twice a year to rest and recharge.
• Supporting initiatives that help Ukraine. Find out more about our projects here.

Are you interested? Send your CV!

We've created a Talent Guide to help you navigate our hiring process with clarity and confidence — and get the most out of each stage. Take a look here.