Activation Manager

B2C Activation Manager - Professional Products Division

Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

You will drive the commercial growth of our Professional Products Division across modern retail, drugstores, and e-commerce channels, reporting directly to the Commercial Lead. You turn brand strategies into concrete in-store and online activations that capture consumer attention and accelerate Sell-Out.

• Build and execute omnichannel activation plans across drugstores, selective retail, and e-commerce accounts, aligning promotional calendars with brand priorities.
• Lead the end-to-end execution of product launches, seasonal campaigns, and promotional mechanics, coordinating closely with retail partners and commercial teams.
• Maximise in-store and online visibility by implementing planograms, POS materials, and digital touchpoints to secure the Perfect Shelf across physical and digital retail.
• Track retail performance, analysing Sell-Out data, promotional ROI, and channel metrics to optimise trade investments and allocate activation budgets efficiently.
  
  

We Are Looking For

You bring an entrepreneurial mindset and thrive on turning commercial insights into concrete retail experiences. You bring:

• Commercial Activation: Proven track record delivering retail and e-commerce marketing activations that accelerate Sell-Out across modern retail channels.
• Omnichannel Marketing: Strong understanding of online-to-offline consumer journeys, POS visual merchandising, planograms, and digital shelf optimisation.
• Data Analytics & ROI: Demonstrated ability to analyse retail Sell-Out data, monitor KPIs, and turn performance insights into trade investment recommendations.
• Stakeholder Management: Strong collaboration skills to align commercial priorities across Sales, Marketing, Supply Chain, and external retail partners.
• Professional Communication: Professional working proficiency in English, comfortable presenting commercial plans and collaborating across cross-functional teams.
  
  

What's In It For You

• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
  
  

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

The Consumer Products Division is on a mission to democratize beauty at its best. That means celebrating the diverse beauty of humanity and engaging the maximum number of people worldwide while elevating the mass beauty market with premium innovations. Our aspirational brands are at the forefront, inspiring and capturing consumer desires across regions and beauty categories. We have powerful, industry-leading brands like L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, and more.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.